Luzhou Laojiao Co. Ltd., or simply Luzhou Laojiao is a company headquartered in Luzhou, Sichuan, China that specializes in the production, sale, and distribution of baijiu. The distillery produces baijiu that is characteristic of the Nongxiang style of baijiu; so much so that the category had originally been named "luxiang" for the Luzhou Laojiao distillery itself where it was believed the style had been developed. Today Luzhou Laojiao is ranked as the fourth most valuable spirits brand internationally. Wikipedia