Ernest Borel is a watch manufacturer founded in 1856 in Neuchatel, Switzerland. They have traditionally focused on export markets outside Europe and won several awards in the late 19th century, including first place in the 1866 Neuchatel observatory timing accuracy competition. This was viewed by the company as an important marketing strategy for increasing the brand's value, since the Neuchatel observatory was famed at the time for its timekeeping accuracy. Wikipedia