Etihad Etisalat Company is a Saudi Arabian telecommunications services company that offers fixed line, mobile telephony, and Internet services, under the brand name Mobily. The company was established in 2004, and, in the summer of that year, won the bid for Saudi Arabia's second GSM licence. Mobily launched mobile services in Saudi Arabia on 5 May 2005, breaking Saudi Telecom's monopoly in the wireless business. Wikipedia