The Shikoku Electric Power Company is the electric provider for the 4 prefectures of the Shikoku island in Japan with few exceptions. Their image character is Akari-chan. On April 12, 1991 the company instituted Akari-chan as their image character and at the same time introduced the romanized nickname of Yonden. The company controls numerous 'ko-gaisha', such as an electronic parts maker, a cable media company, electric services pro diver and also an internet service provider called "Akari-net". Those who sign a contract with Yonden may be eligible to get free internet access. Yonden institutes automatic filtering of web content. Wikipedia