N.V. Bekaert S.A. is a global company with headquarters in Belgium, employing 28,000 people worldwide. Its primary business is steel wire transformation and coatings. Operating in 45 countries, Bekaert generated combined sales of €5.1 billion in 2019. In 2015, Bekaert acquired Pirelli's steel cord business and will supply steel cord to Pirelli for years to come. Steel cord provides strength to the rubber car tire. This was the largest acquisition in Bekaert's history, adding approximately 300 million euros per year to consolidated sales. Wikipedia