PT Hero Supermarket Tbk, commonly known as Hero, is one of Indonesia's largest retailer groups, which operates Hero hypermarkets and supermarkets, Guardian Healthy & Beauty Stores and IKEA. It is a subsidiary of DFI Retail Group and is indirectly owned by Jardine Matheson. Focusing on middle-income segment customers, the company's first store opened in 1971. As of 2022, the company operates 341 stores throughout the country. Wikipedia