Integral Ad Science is an American publicly traded technology company that analyzes the value of digital advertising placements. Integral Ad Science is known for addressing issues around fraud, viewability and brand risk, as well as TRAQ, a proprietary media quality score. The company evaluates the quality of online ad placements between media buyers and sellers. It creates products for agencies and marketers, programmatic players and media sellers. Integral is a member of the Interactive Advertising Bureau and works with the "Brand Integrity Program Against Piracy" initiative by the Trustworthy Accountability Group. The company is headquartered in New York City and has locations in Chicago, San Francisco, Berlin, London, Paris, Singapore, Melbourne, Sydney and Pune. Wikipedia