Julius Baer Group Ltd. is a Swiss multinational private banking and financial services firm headquartered in Zurich, Switzerland. Specializing in wealth management, investment advisory services, real estate financing, and selective trading services, it is one of the world’s largest dedicated private banks, managing CHF 497.4 billion in assets as of 2024. The company is listed on the SIX Swiss Exchange and is a constituent of the Swiss Market Index Mid. Founded in 1890, the bank originated as a family-run exchange office and later evolved into a public company. It operates in 28 countries and employs more than 7,500 staff globally. Julius Baer is noted for its traditional Swiss banking values, including a strong emphasis on client confidentiality. In recent years, the company's reputation has been impacted by several legal and regulatory controversies. Wikipedia