LightInTheBox Holding Co., Ltd. is undergoing a strategic transformation. Transitioning from a traditional e-commerce platform, the Company is now focusing on developing proprietary brands and designing its own apparel collections. This shift aims to enhance product quality, strengthen brand identity, and improve profitability by offering unique, design-driven products that resonate with customers. A key initiative in this transformation is the launch of Ador.com, a women's clothing brand targeting women aged 35-55. The company is headquartered in Singapore and has additional offices in California, Shanghai, and Beijing. Wikipedia