MicroStrategy Incorporated, doing business as Strategy, is an American development company that provides business intelligence, mobile software, and cloud-based services. Founded in 1989 by Michael J. Saylor, Sanju Bansal, and Thomas Spahr, the firm develops software to analyze internal and external data in order to make business decisions and to develop mobile apps. It is a public company headquartered in Tysons Corner, Virginia, in the Washington metropolitan area. Its primary business analytics competitors include SAP AG Business Objects, IBM Cognos, and Oracle Corporation's BI Platform. Saylor is the Executive Chairman and, from 1989 to 2022, was the CEO. Since 2020, the company's securities are widely considered to be a bitcoin proxy due to MicroStrategy's holdings of the cryptocurrency. The company's executive chairman has compared it to a bitcoin spot leveraged ETF, though it's not a regulated investment fund. As of December, 2024, MicroStrategy was reported to own 423,650 bitcoins, worth $42.43 billion, and is the largest corporate holder of the asset. Wikipedia